Mobile advertising statistics that will shock you!
By the year 2012 internet usage on mobile devices will pass internet use on desktop computers. If your company isn’t using mobile advertising to market you are missing out on one of the fastest, if not THE fastest growing marketing trends today. Here are some fascinating statistics about mobile advertising.
- There are close to 92 million smartphones in use in The United States today.
- Smartphone owners will increase to 106.7 million in 2012. (eMarketer)
- Over 80% of the population worldwide owns a smartphone.
- 70% of searches done on mobile devices result in action within 1 hour. (Marketer, 2012)
- Smartphone shoppers will increase to 68.6 million in 2012. (eMarketer)
- By the year 2013 mobile devices in use will exceed the number of people on the Earth. (Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016)
- 9 out of 10 searches on mobile devices lead to action, more than half of those searches lead to a purchase. (Search Engine Land, 2012)
- On average it takes 90 minutes for a person to respond to an email. It takes them 90 seconds to respond to a text message. (CTIA.org, 2011)
- 61% of local searches done by consumers using a mobile phone end in a phone call. (Google, 2012)
- Mobile coupons are used 10 times more than traditional coupons. (Mobile Marketer, 2012)
Many business owners are starting to realize the potential that mobile advertising offers them to increase their website traffic, customer base and sales. Mobile advertising can include:
- SMS Text Messaging: SMS or short message service has been increasing in popularity. This marketing is done by sending text messages to consumers who opt-in to receive special coupons, discounts and other forms of advertising. Retail stores can send basic text messages, video messages or picture advertising.
- Proximity Marketing: Proximity marketing allows businesses to use Bluetooth equipment to market to consumers mobile devices that are within a certain area of their business. An example would be if your business is in a strip mall, you can send advertising to those consumers who are within that specific area at the time.
- Mobile Website Design: If your business doesn’t have a mobile website design, consumers will have difficulty viewing your website from their mobile devices. This will lead to frustration on their part, and the majority of them will go elsewhere. A mobile website needs to be specifically designed to properly work on a mobile device.
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